Build to be found.
We craft accessible websites
that speak to
search engines,
screen readers, and AI.
Knowledge Center
What is digital integrity?
Digital integrity is the practice of ensuring that a website communicates accurate, consistent, and trustworthy information to every audience, including people, assistive technologies, search engines, AI systems, and knowledge graphs. The practice includes techniques such as semantic HTML, accessible design, structured data, and sound information architecture.
What is structured data?
Structured data is standardized, machine-readable information that describes the people, organizations, places, events, products, and relationships on your website so that machines can interpret your content accurately and consistently.
Why is structured data important for your website?
Structured data helps search engines, AI systems, and other software understand the meaning of your website's content. It improves clarity, reduces ambiguity, strengthens your digital presence, and helps ensure your website communicates accurate and consistent information to both people and machines.
What is web accessibility?
Web accessibility is the practice of designing and building websites that everyone can use, including people with disabilities. By following accessibility standards and implementing techniques such as semantic HTML, keyboard support, color contrast, alternative text for images, and content that supports browser zoom, websites become easier to navigate and understand for people using screen readers, keyboards, voice control, and other assistive technologies, while also improving usability for all visitors.
Why is web accessibility important for your website?
An accessible website reaches a wider audience, provides a better experience for all users, and helps meet legal and organizational accessibility requirements. It also improves the quality and structure of your website, making content easier for search engines, AI systems, and assistive technologies to understand.